Digital Marketing 101

In a world where over a 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing.

In simple terms, Digital Marketing is the promoting of products over the internet or any form of electronic media. According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.”


Why Choose a Career in Digital Marketing?

Are you interested in a career that’s fast-paced, ever-changing, and ripe with potential for advancement? Then consider a career in digital marketing, even if you lack experience.

Large and small industries are increasingly moving away from conventional marketing methods and towards digital techniques. As a result, companies are hiring more digital marketers and the demand for people to fill these jobs is high.

If you’re interested in digital marketing and believed you don’t need a college degree, but you’re not sure about the job outlook, rest assured the jobs are out there. According to a report by Burning Glass Technologies, four out of 10 jobs listed in marketing now call for digital marketing skills. In addition, the report states:

  • Job postings that call for digital marketing skills almost doubled between 2011 and 2016.
  • Demand for content marketers rose 450 percent during that time frame, while demand for digital analytics skills increased by 152 percent.
  • Forrester Research predicts digital marketing will account for 35 percent of all marketing spending by 2019.
  • Jobs requiring digital marketing skills pay almost $7,000 more than other marketing roles.
  • Mobile marketing offers the highest salary at $88,681, followed by multi-channel marketing at $82,782.
  • As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill.

And all this demand for skilled professionals is predicted to grow as marketing becomes ever more digital, keeping pace with our digital world.


Digital Marketing Skills

Digital marketing has so many parts to it—with those parts constantly changing as technology develops and consumer tastes evolve—that it’s almost impossible to list every aspect of the field, but some of the key components include:

  • Marketing automation
  • Email marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM) which includes pay-per-click (PPC) advertising
  • Social media marketing, including Facebook, YouTube, Twitter and more
  • Copywriting
  • Design
  • Apps
  • Mobile marketing, including SMS
  • Content marketing
  • Web analytics
  • Growth hacking
  • Digital advertising

As you can see, digital marketing covers a wide and diverse range of areas of knowledge, with only some crossover between them. And while one employer needs someone highly knowledgeable in social media marketing, another might need an email marketing wiz while yet another is seeking a growth hacker. All of these are skillsets someone new to the field can learn without going back to school for a degree.


Pursue a career in Digital Marketing

If you’re interested in a digital marketing career, the diversity of the field gives you plenty of choices for how to go about it, and you can choose between a general role or a specialized one. Either way, you’ll need the training to get you started, and that is where we help, with our partnership with the IT Skills Institute®,USA (ITSI®), we sure will provide you with the knowledge and skills needed to be a sought after digital marketer.

We recommend starting with the Digital Marketing Certified Associate course. This course covers the core concepts including SEO, social media, PPC, conversion rate optimization, analytics, content marketing, mobile, email, and strategy. It provides a broad knowledge in all those areas—knowledge you can build upon to specialize.

Then when you are ready to specialize, we recommend choosing one of these three learning paths:

  • SEO specialist
  • PPC specialist
  • Social media marketing specialist

Browse and click on the courses that suits your experience below to register.

Digital Marketing Certified Associate


  • No OF LESSONS: 17 Course Lessons
  • CERTIFICATE: US Certification
  • SKILL LEVEL: Entry Level

Advanced Search Engine Optimization (SEO) Certification


  • No OF LESSONS: 11 Course Lessons
  • CERTIFICATE: US Certification
  • SKILL LEVEL: Advance
  • PRE-REQUISITE: DM Proficient

Advanced Pay Per Click (PPC) Certification


  • No OF LESSONS: 25 Course Lessons
  • CERTIFICATE: US Certification
  • SKILL LEVEL: Advance
  • PRE-REQUISITE: DM Proficient

Advanced Social Media (SM) Certification


  • No OF LESSONS: 7 Course Lessons
  • CERTIFICATE: US Certification
  • SKILL LEVEL: Advance
  • PRE-REQUISITE: Digital Marketing Proficient